To complement Pini Franco LLP's specialism in the design and fashion sector, during the academic year 2010/2011 partner Rocco Franco lectured for the Postgraduate Master Course: Brand Management: International Development.

The aim of this course is to teach the skills required to manage and develop a fashion brand globally.

At the core of this course are detailed lessons about the intellectual property rights comprised in a brand. The course then considers how one would go about expanding internationally and discusses methods of optimising your brand. This includes in depth analysis of licensing, franchising and joint ventures. Other important issues such as e-commerce and the taxation regime of intellectual property are explained.


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